The Challenge

ForeverLawn Penn-Ohio needed to generate greater awareness and measurable demand across several distinct product categories, including K9Grass®, LandScapes™, GolfGreens®, SportsGrass®, and Playground Grass™. The company’s digital presence needed to reach homeowners, pet owners, commercial property managers, schools, athletic facilities, and other prospective buyers throughout Ohio and Pennsylvania.

The central challenge for our team at Virtual Media Experts was not simply increasing website traffic. ForeverLawn Penn-Ohio needed a coordinated digital strategy that could improve organic search visibility, generate high-intent paid traffic, reach new audiences through social advertising, and create a clearer path from initial interest to consultation or quote request.

The Solution

Virtual Media Experts implemented a multi-channel growth strategy combining website SEO, Google paid-search acquisition, Meta advertising, audience targeting, content optimization, and conversion-funnel recommendations. Google campaigns were used to capture users actively searching for artificial grass and synthetic turf solutions, while Meta campaigns expanded reach and drove product awareness among relevant audiences.

​

SEO improvements increased the visibility of the main website and key product pages, including K9Grass, SportsGrass, Playground Grass, and the contact page. Campaign traffic was directed toward the website while performance data was evaluated across traffic sources, devices, visitor behavior, and search visibility. Because 87% of website sessions came from mobile devices, the strategy also emphasized mobile-first landing pages, simplified forms, prominent quote requests, click-to-call functionality, trust indicators, and product-specific customer journeys.

The Results

• Website sessions increased 1,319% compared with the prior period. Google Ads was the largest traffic source, generating 3,567 sessions, with an additional 573 sessions attributed to another advertising-related source.

• Unique website visitors increased by 1,680%, reaching 4,378 users. Approximately 99% of these visitors were new to the website.

• Google Search impressions increased by 292% to 12,949, while organic search clicks increased by 50% to 153. Organic website sessions also increased by 79%.